Designing a dashboard to manage bookings for a design conference
Designing a dashboard to manage bookings for a design conference
Designing a dashboard to manage bookings for a design conference
Introduction
The organisers of an international design conference needed a centralised dashboard to manage bookings, track financial performance, and optimise their marketing efforts. Using an excel sheet which held all this information, I was able to create a dashboard interface that would streamline their operations in just 2 days!
Introduction
The organisers of an international design conference needed a centralised dashboard to manage bookings, track financial performance, and optimise their marketing efforts. Using an excel sheet which held all this information, I was able to create a dashboard interface that would streamline their operations in just 2 days!
Introduction
The organisers of an international design conference needed a centralised dashboard to manage bookings, track financial performance, and optimise their marketing efforts. Using an excel sheet which held all this information, I was able to create a dashboard interface that would streamline their operations in just 2 days!
Users needs
After speaking with the founder, he provided a list of features he wanted:
Users needs
After speaking with the founder, he provided a list of features he wanted:
Users needs
After speaking with the founder, he provided a list of features he wanted:
Design process
The first step involved taking a look at the excel provided to me. The excel presented order dates, Buyers names; emails and locations, the ticket type (live or remote), how much they paid and whether there was an additional tax on the purchase. Using this information I was able to begin designing the dashboard with the intention of showcasing this info.
Design process
The first step involved taking a look at the excel provided to me. The excel presented order dates, Buyers names; emails and locations, the ticket type (live or remote), how much they paid and whether there was an additional tax on the purchase. Using this information I was able to begin designing the dashboard with the intention of showcasing this info.
Design process
The first step involved taking a look at the excel provided to me. The excel presented order dates, Buyers names; emails and locations, the ticket type (live or remote), how much they paid and whether there was an additional tax on the purchase. Using this information I was able to begin designing the dashboard with the intention of showcasing this info.
The biggest challenge was that the owner wanted a a lot of data surfaced at once, but too much information risked overwhelming the dashboard. The solution for this was that for more detailed and comprehensive information on a particular topic (eg: finances, traffic and orders) they could click on the menu icon and click on what they wish to view in more detail, with all key information still available in the dashboard as expected.
The other challenges came from what the design of the dashboard would be like. In regards to the design of the dashboard itself I really wanted to prioritise:
•Presenting essential KPIs at the top.
•Quick access to refund/edit/receipts.
•A buyer distribution map as they wish to see which countries is worth advertising further
•A Goal progress visualisation for the team.
•Filters for location and date range.
The Solution: Dashboard Design
The dashboard was designed to answer the six key user priorities uncovered during research. Each feature is directly linked to a specific user need.
The dashboard was designed to directly address the six user priorities.
Key Metrics: Placed at the top for instant visibility. Includes Total Net Sales with break-even and goal targets, plus Spaces Left to manage ad spend and urgency.
Buyer Distribution Map: A world map visualisation highlights customer locations (e.g., London 90%, USA 5%), which as mentioned earlier helps marketing teams decide where to focus advertising efforts.
Latest Orders Table: Displays recent transactions with buyer info, ticket type (color-coded), and quick action buttons for Edit, Refund, and Receipts. Designed for admins to resolve issues without switching systems.
Weekly Sales Snapshot: Shows a summary like “3 live tickets and 2 remote tickets this week, this provides a short term trend overview without overwhelming the user. I also colour coded the tickets with the intention of an increase in recognition.
Traffic & Filtering: You can also filter by ticket type, location, and custom date ranges. These will allow contextual comparisons, e.g., how US sales changed after a campaign.
These solutions all cover the 6 user needs listed by the owner and as can be seen in the prototype below by clicking on the menu icon, as mentioned earlier further information in regards to traffic, finances and orders can be viewed there. Pop ups providing further info on where to go to for further info is also included as can also be seen in the prototype.
The biggest challenge was that the owner wanted a a lot of data surfaced at once, but too much information risked overwhelming the dashboard. The solution for this was that for more detailed and comprehensive information on a particular topic (eg: finances, traffic and orders) they could click on the menu icon and click on what they wish to view in more detail, with all key information still available in the dashboard as expected.
The other challenges came from what the design of the dashboard would be like. In regards to the design of the dashboard itself I really wanted to prioritise:
•Presenting essential KPIs at the top.
•Quick access to refund/edit/receipts.
•A buyer distribution map as they wish to see which countries is worth advertising further
•A Goal progress visualisation for the team.
•Filters for location and date range.
The Solution: Dashboard Design
The dashboard was designed to answer the six key user priorities uncovered during research. Each feature is directly linked to a specific user need.
The dashboard was designed to directly address the six user priorities.
Key Metrics: Placed at the top for instant visibility. Includes Total Net Sales with break-even and goal targets, plus Spaces Left to manage ad spend and urgency.
Buyer Distribution Map: A world map visualisation highlights customer locations (e.g., London 90%, USA 5%), which as mentioned earlier helps marketing teams decide where to focus advertising efforts.
Latest Orders Table: Displays recent transactions with buyer info, ticket type (color-coded), and quick action buttons for Edit, Refund, and Receipts. Designed for admins to resolve issues without switching systems.
Weekly Sales Snapshot: Shows a summary like “3 live tickets and 2 remote tickets this week, this provides a short term trend overview without overwhelming the user. I also colour coded the tickets with the intention of an increase in recognition.
Traffic & Filtering: You can also filter by ticket type, location, and custom date ranges. These will allow contextual comparisons, e.g., how US sales changed after a campaign.
These solutions all cover the 6 user needs listed by the owner and as can be seen in the prototype below by clicking on the menu icon, as mentioned earlier further information in regards to traffic, finances and orders can be viewed there. Pop ups providing further info on where to go to for further info is also included as can also be seen in the prototype.
The biggest challenge was that the owner wanted a a lot of data surfaced at once, but too much information risked overwhelming the dashboard. The solution for this was that for more detailed and comprehensive information on a particular topic (eg: finances, traffic and orders) they could click on the menu icon and click on what they wish to view in more detail, with all key information still available in the dashboard as expected.
The other challenges came from what the design of the dashboard would be like. In regards to the design of the dashboard itself I really wanted to prioritise:
•Presenting essential KPIs at the top.
•Quick access to refund/edit/receipts.
•A buyer distribution map as they wish to see which countries is worth advertising further
•A Goal progress visualisation for the team.
•Filters for location and date range.
The Solution: Dashboard Design
The dashboard was designed to answer the six key user priorities uncovered during research. Each feature is directly linked to a specific user need.
The dashboard was designed to directly address the six user priorities.
Key Metrics: Placed at the top for instant visibility. Includes Total Net Sales with break-even and goal targets, plus Spaces Left to manage ad spend and urgency.
Buyer Distribution Map: A world map visualisation highlights customer locations (e.g., London 90%, USA 5%), which as mentioned earlier helps marketing teams decide where to focus advertising efforts.
Latest Orders Table: Displays recent transactions with buyer info, ticket type (color-coded), and quick action buttons for Edit, Refund, and Receipts. Designed for admins to resolve issues without switching systems.
Weekly Sales Snapshot: Shows a summary like “3 live tickets and 2 remote tickets this week, this provides a short term trend overview without overwhelming the user. I also colour coded the tickets with the intention of an increase in recognition.
Traffic & Filtering: You can also filter by ticket type, location, and custom date ranges. These will allow contextual comparisons, e.g., how US sales changed after a campaign.
These solutions all cover the 6 user needs listed by the owner and as can be seen in the prototype below by clicking on the menu icon, as mentioned earlier further information in regards to traffic, finances and orders can be viewed there. Pop ups providing further info on where to go to for further info is also included as can also be seen in the prototype.
Not only was I able to design a dashboard that met all the requirements mentioned by the owner, but it was a design that really kept user experience at the forefront as keeping the KPIs on the dashboard reduces cognitive load and answers “Are we on track?” instantly, the interface does not feel cluttered, and whoever is on this dashboard can see all key information on the dashboard itself.
Not only was I able to design a dashboard that met all the requirements mentioned by the owner, but it was a design that really kept user experience at the forefront as keeping the KPIs on the dashboard reduces cognitive load and answers “Are we on track?” instantly, the interface does not feel cluttered, and whoever is on this dashboard can see all key information on the dashboard itself.
Not only was I able to design a dashboard that met all the requirements mentioned by the owner, but it was a design that really kept user experience at the forefront as keeping the KPIs on the dashboard reduces cognitive load and answers “Are we on track?” instantly, the interface does not feel cluttered, and whoever is on this dashboard can see all key information on the dashboard itself.
Future Enhancments
As this project could only be completed within 2 days, with additional time I think the enhancements would have involved
Furthermore notifications for key actions like “Only 50 tickets left” or “Refund processed successfully.
Offer a dark theme and ensure WCAG accessibility compliance for users working long hours
Create a simplified mobile view so organisers can take a look on the go
Would love to create a detailed look on what the Finances, traffic and orders pages would look like
Future Enhancments
As this project could only be completed within 2 days, with additional time I think the enhancements would have involved
Furthermore notifications for key actions like “Only 50 tickets left” or “Refund processed successfully.
Offer a dark theme and ensure WCAG accessibility compliance for users working long hours
Create a simplified mobile view so organisers can take a look on the go
Would love to create a detailed look on what the Finances, traffic and orders pages would look like
Future Enhancments
As this project could only be completed within 2 days, with additional time I think the enhancements would have involved
Furthermore notifications for key actions like “Only 50 tickets left” or “Refund processed successfully.
Offer a dark theme and ensure WCAG accessibility compliance for users working long hours
Create a simplified mobile view so organisers can take a look on the go
Would love to create a detailed look on what the Finances, traffic and orders pages would look like